Design Challenges
The main challenge was designing a simple and intuitive ordering experience for users with different levels of technical knowledge, while supporting both small and large sample submissions within a single scalable workflow. Ensuring accurate specimen selection and reducing errors without cluttering the interface required careful balance.
Design Outcomes
The project successfully delivered cohesive and professional branding across all digital channels, enhancing brand recognition and engagement through clear, attractive visuals that adhered closely to the Camms College brand identity.
